Local guide · East Flanders, Flanders

Independent restaurant owners in Ghent: an online menu in your own colours

In the eight shopping districts the City of Ghent monitors, 749 of the 814 horeca venues counted in 2025 are independent. Ghent is also the city that came up with ‘donderdag veggiedag’, a meat-free dish every Thursday in its schools.

Canal-side terrace table in Ghent on a misty morning, with a red QR code stand, a bowl of waterzooi, a pot of mustard and a glass of amber beer
AI-generated illustration

Economy

Independents, and more and more places to eat

The city’s survey counts 1,445 horeca venues in Ghent in 2024, against 1,954 shops. Places to eat make up 60.1% of them, while the share of bars and cafés fell from 31.8% in 2014 to 21.4% in 2024.1

With the Province of East Flanders, the city regularly measures the horeca on offer in its districts and tells chains from independents. In the eight districts it tracks, 749 of the 814 venues were independent in 2025. Chains grew there from 24 in 2008 to 65, 29 of them in the Gent Central district.12

For your menu

A chain arrives with its menu and QR code ready-made. An independent can have their own, in their colours, and change them whenever they like.

Neighbourhoods

From Overpoort to Rond Sint-Jacobs

For these surveys the city tracks eight ‘sfeergebieden’ (character areas): Linkeroever, Gent Central, Côté Culture, Overpoort, East District, Quartier Sint-Pieters, SoGo and Rond Sint-Jacobs. In Overpoort, 60% of commercial premises were horeca venues in 2025, the highest share of the eight; SoGo has the largest number, 143.12

For your menu

On a street where six shops in ten are cafés, restaurants or hotels, your menu is read next to your neighbour’s. On the window as on a phone, it has to make sense quickly.

Local food

From Veggie Thursday to Tierenteyn mustard

Ghent launched ‘donderdag veggiedag’: a meat-free dish every Thursday, in the city’s schools among other places. Visit Gent adds that Ghent has more vegan and vegetarian places, proportionally, than many other large cities.3

On the traditional side, Visit Gent lists waterzooi, a regional chicken or fish soup, beef stoverij, Ganda ham, dried for at least ten months, Tierenteyn mustard and cuberdons, small purple cones filled with syrup. Gruut beer is brewed with a medieval herb mix instead of hops.4

For your menu

Some of your guests look first for what they can eat. A vegetarian filter on the menu answers them without calling the waiter over.

Visitors and languages

Visitors who don’t all read Dutch

According to Toerisme Vlaanderen, two visitors in three to Flanders’ art cities come from abroad, and Ghent’s St Bavo’s Cathedral was the second most visited attraction in Flanders in 2025. In East Flanders, 1,588,413 of the 3,101,467 tourist nights of 2025 were spent by non-residents, led by visitors from the Netherlands, Germany, the United Kingdom, France and the United States.56

Visit Gent’s page on vegetarian places comes in five versions: Dutch, English, French, German and Spanish.3

For your menu

A German or British visitor won’t read a Dutch menu. Start with English, then German and French.

Local rules

Terrasvergunning: the horeca certificate comes first

In Ghent any use of public ground needs a permit. For a terrace you first need the horeca certificate (horeca-attest), and the processing time only starts once that file is complete. You apply online. The city then allows 30 days from admissibility, meaning the site visit and the signing of the form, after which the mayor and aldermen decide.7

Since 16 April 2022 the city has taxed the whole terrace, with a 20% reduction on the area of the temporary terrace. The rate depends on the location, the period (annual or pop-up), the area and any patio heaters. Windbreaks, awnings and flooring fall outside the terrace permit and need an environmental permit, and several central squares and streets have their own layout plans.7

The team in charge, Innames Publieke Ruimte, is at Woodrow Wilsonplein 1 and answers on 09 266 79 90 and at [email protected].7

For your menu

Between the certificate, the site visit and the decision, a terrace takes weeks to prepare. The online menu goes live on the day you choose.

According to the guides

Five Ghent addresses picked by the MICHELIN Guide

Two stars, one star, two Bib Gourmands and a Flemish restaurant: these five places are in the 2026 MICHELIN Guide selection. Two of them put vegetables at the centre of the plate.

These five restaurants are not Menyu customers and asked us for nothing. They come from the MICHELIN Guide; on 21 October 2026 their websites showed their hours or their menus.

  1. Vrijmoed

    Vlaanderenstraat8 · Creative cuisine, modern cuisine · €€€€

    • 2 MICHELIN Stars 202689

    Michaël Vrijmoed combines fermentation, far-flung influences and French cooking; he made his name with vegetables, down to a ‘Purs légumes’ (pure vegetables) menu.8

  2. Publiek

    Ham11 · Modern cuisine, seasonal cuisine · €€€

    • 1 MICHELIN Star 2026911

    At Olly Ceulenaere’s, vegetables and lesser-known produce are the stars; the menu changes often, and lunch and dinner menus differ.11

  3. Patyntje

    On the bank of the Lys15 · Flemish cuisine · €€€

    • MICHELIN Guide selection 2026916

    In a colonial-style villa, a menu of Belgian brasserie classics: eel in green sauce, vol-au-vent, Flemish beef stew.15

Key facts

Ghent in figures

residents on 1 January 2026, Belgium’s second-largest municipality20
274,042
horeca venues counted by the city in 20241
1,445
of horeca venues in the eight monitored districts are independent (749 of 814, in 2025)1
92%
to process a terrace application once it is admissible7
30 days

With Menyu

Menyu for a Ghent restaurant

Menyu publishes your menu behind your own QR code, and you change every price yourself, from your phone. Here is how that plays out in Ghent, Belgian limits included.

  • Up against the chains, a menu that looks like you

    The QR code carries your colours and your logo. It opens a menu you edit yourself, at any time, without reprinting anything. It lives at a menyu.club address: Menyu does not provide a domain name of your own.

    • Custom QR code, colours and logoIncluded
    • Prices and dishes changed without reprintingIncluded
  • Veggie Thursday, every day

    Guests filter the menu themselves, for example vegetarian or gluten-free, and each dish lists its allergens from the regulated 14. There is no ‘vegan’ filter, so say it in the dish name or description.

    • Vegetarian filter and allergen filters, gluten-free among themIncluded
    • Allergens listed for every dishIncluded
  • Lunch is not dinner

    A category can appear only at certain hours: the set lunch shows at lunchtime, the evening menu in the evening. Times follow the time zone chosen in the settings.

    • Categories visible by time of dayIncluded
  • Translate the menu for visitors

    Menu content translates into 25 languages, including English, German, French and Spanish; the machine translation should be checked before publishing. The menu’s frame (buttons, basket, opening hours) stays in French or English, with no Dutch version.

    • Dishes and descriptions translated into 25 languagesIncluded

Limits

What Menyu does not do

  • The menu’s buttons and the dashboard exist only in French and English. Your dishes can be in Dutch; the interface cannot.
  • Online payment is limited to accounts opened in France: a Ghent restaurant takes payment at the counter for orders placed from the menu (Premium).
  • No custom domain: the menu stays on menyu.club, at an address such as menyu.club/en/your-restaurant.
  • The phone number asked for at sign-up is optional and follows the French format: typed as is, a Belgian number is given the +33 prefix.

Questions

Questions and answers

Can I show my prices by QR code only?

No. According to the SPF Economie horeca guidelines, prices must be readable from outside, in writing, and guests cannot be required to scan a code with their own phone. A QR code comes on top of the usual display.

That is where Menyu fits: the posted menu stays, and the online version adds the detail and the translations.21

What to display in Belgium
How do I get a terrasvergunning in Ghent?

First get the horeca certificate, then apply for the terrace online. The 30-day period runs from the site visit and the signed form; the mayor and aldermen then decide.

Contact: Innames Publieke Ruimte, 09 266 79 90, [email protected].7

What does a terrace cost in Ghent?

The amount is set in the city’s tax regulation on the use of public ground. It depends on the location, the period, the area and any patio heaters. Since 16 April 2022 the whole terrace has been taxed, with a 20% reduction on the temporary part.7

Will vegetarian or vegan guests find their dishes?

Vegetarians, yes: the Menyu menu has a vegetarian filter, and each dish shows its allergens. There is no vegan filter, so say it in the dish name or description.

In Ghent this matters: Visit Gent points out that the city has, proportionally, more vegan and vegetarian places than many large cities.3

Can guests book without phoning?

With Premium, yes: you set time slots and how many covers each takes, guests book from the menu and receive a confirmation e-mail. No text messages, and no reminder before they come.

See a day of bookings
Is my Belgian phone number accepted at sign-up?

The field is optional and expects a ten-digit French number, so a Belgian number would be saved with the +33 prefix. The simplest option is to leave it empty.

Are these restaurants Menyu customers?

No. We list them because the MICHELIN Guide picks them in 2026, not because they use Menyu. Each entry gives its source.916

Method

How this page was made

Written by the team behind Menyu, which is published in Montpellier, France, from the pages cited, all read on 21 October 2026. The City of Ghent and Visit Gent pages are in Dutch, and we quote them in Dutch. None of the restaurants listed is a Menyu customer. The illustration was generated with AI and shows no real venue.

Sources

  1. Stad Gent, Data Gentse horeca 2008-2025stad.gent · accessed 21 October 2026

  2. Stad Gent, Gentse handel en horeca in cijfersstad.gent · accessed 21 October 2026

  3. Visit Gent, Vegetarische en vegan eetplekken in Gentvisit.gent.be · accessed 21 October 2026

  4. Visit Gent, Gentse specialiteiten en sneukelingenvisit.gent.be · accessed 21 October 2026

  5. Toerisme Vlaanderen, Vlaanderen groeit verder als toeristische bestemming: meer dan 15 miljoen bezoekers in 2025toerismevlaanderen.be · accessed 21 October 2026

  6. Statbel, Tourisme selon pays de provenance 2025statbel.fgov.be · accessed 21 October 2026

  7. Stad Gent, Vergunning voor het plaatsen van een horecaterras op het openbaar domeinstad.gent · accessed 21 October 2026

  8. Guide MICHELIN, Vrijmoed, Gentguide.michelin.com · accessed 21 October 2026

  9. Guide MICHELIN, The Jane, Antwerpenguide.michelin.com · accessed 21 October 2026

  10. Vrijmoed, Vrijmoedvrijmoed.be · accessed 21 October 2026

  11. Guide MICHELIN, Publiek, Gentguide.michelin.com · accessed 21 October 2026

  12. Publiek, Publiekpubliekgent.be · accessed 21 October 2026

  13. Guide MICHELIN, Le Baan Thaï, Gentguide.michelin.com · accessed 21 October 2026

  14. Le Baan Thai, Le Baan Thailebaanthai.be · accessed 21 October 2026

  15. Guide MICHELIN, Patyntje, Gentguide.michelin.com · accessed 21 October 2026

  16. Guide MICHELIN, Gand et ses environs : restaurantsguide.michelin.com · accessed 21 October 2026

  17. Patyntje, Patyntjepatyntje.com · accessed 21 October 2026

  18. Guide MICHELIN, BORIS & MAURICE, Gentguide.michelin.com · accessed 21 October 2026

  19. BORIS & MAURICE, BORIS & MAURICEboris-maurice.be · accessed 21 October 2026

  20. Statbel, Population par commune au 1 janvier (1992-2026)statbel.fgov.be · accessed 21 October 2026

  21. SPF Economie, Guidelines : indication des prix dans l’horecaeconomie.fgov.be · accessed 21 October 2026